Bridgeland and Zahavi on Business Modeling

Errata for the first printing of our book Business Modeling.  Items are ordered by appearance in the text.

1. Page 13. “In either case, the business model bestows credibility on you and credibility to the people you are trying to persuade.” The “and” should be a comma and the sentence should read “In either case, the business model bestows credibility on you, credibility to the people you are trying to persuade.”

Submitted by David Bridgeland 1/7/2009